For the FW18 Women’s campaign, our team was given the challenge to solve two problems. First, elevate three bra & tight franchises based on support & sport, and in doing so imbue meaning into the franchise names. Secondly, to tell product-based narratives through search-driven insights every month over the length of a season. In this campaign, we built out an entire digital & retail eco-system. I was imperative to each phase, from user journeys, wireframing, storyboarding, creative concepting, video editing, and execution. Additionally, I supported in art direction, pre-production, and briefing photographers, stylists, and location scouts.