The Student Hotel is due to open its largest hotel in Vienna early next year. This campaign was created to both celebrate and bring awareness to the launch of the new hotel by showcasing historical Austrian legends reimagined in the modern interiors of the hotel.
We combined these themes, showing that TSH is a place where people can be themselves, realise their potential and do things they’d never expected. TSH is an aspirational space where legends are created; and where legends live, work, play and stay.
My role in this project was to help come up with the creative concept, visual direction, and art direct the photoshoot.
Photography: Marie Wanders
Copy: Simon Harrington
Role
Client
Art Director
The Student Hotel